Turning a mural into a global story for women's football.

A mural lives in one place. The message needs to travel.

Manchester City wanted to celebrate its female players through a global mural campaign and share the meaning beyond the wall itself. The content had to capture the artwork, the women it represented, and the wider visibility moment for women's football.

Multiple videos across the campaign. Wide artwork shots, close-up details, behind-the-scenes creation, message overlays. Built for social-first delivery so the mural could reach beyond Manchester.

The story was visibility; literal and symbolic.

The mural made female players physically visible in the city. The video made that visibility travel to fans, to communities, and to global audiences who would never walk past the wall but who recognise what putting women on it means.