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Physical artwork. Digital reach.
Sport Women's Sport Campaign Storytelling Social Content

Turning a mural into a global story for women's football.

Capturing Manchester City's celebration of its female players — the artwork, the meaning, and the wider visibility message.

The Challenge
A mural lives in one place. The message needs to travel.

Manchester City wanted to celebrate its female players through a global mural campaign and share the meaning beyond the wall itself. The content had to capture the artwork, the women it represented, and the wider visibility moment for women's football.
The Story We Found
The story was visibility; literal and symbolic.

The mural made female players physically visible in the city. The video made that visibility travel to fans, to communities, and to global audiences who would never walk past the wall but who recognise what putting women on it means.
Our Approach
Multiple videos across the campaign. Wide artwork shots, close-up details, behind-the-scenes creation, message overlays. Built for social-first delivery so the mural could reach beyond Manchester.
What We Delivered
01
Multiple campaign videos
02
Wide artwork establishing shots
03
Close-up artwork detail clips
04
Behind-the-scenes creation visuals
05
Social-first edits
Story Pillars
The artwork
Scale and detail
Wide establishing shots, drone where available, then macro on brushwork and detail.
The meaning
Visibility for women's football
On-screen message text, player references (rights permitting), community context.
The making
Behind-the-scenes
Artist at work, time-lapse style if available, paint and tool detail.
The reach
Social-first delivery
Phone mockups, social post sequence, shareable formats.
Campaign Facts
Multiple Campaign videos produced
Global Mural campaign
Women's football Visibility campaign

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