Automotive Electric Vehicles Product Launch Customer Story

A new electric model. A recognisable customer. A story built around change.

Introducing the Volkswagen ID.3 through an exclusive interview with Coldplay's Will Champion at Alan Day's New Southgate branch.

The Challenge

Electric vehicle launches struggle when they feel like spec sheets. The ID.3 represented a shift toward electric mobility, sustainability, and a new way of thinking about driving, but the standard dealership walkaround video could not carry that shift.

The campaign needed to feel credible, conversational, and values-led without sliding into greenwashing.

The Story We Found

The strongest angle was trust, not technology.

Will Champion is a long-term Alan Day customer. That relationship, a recognisable public figure choosing to buy from a specific dealership over years, became the spine of the story. The ID.3 was introduced through someone who was actually buying one, not someone paid to read a script.

Our Approach

We produced a single interview-led film at the New Southgate branch. Managing Director Paul Tanner presented the 1st Edition ID.3 to Will, who spoke openly about the car, climate change, recycling and social responsibility. Product shots were folded around the conversation, not the other way around.

What We Delivered

Main interview film

Short quote clips for social

Product detail B-roll

Handover sequence

Dealership brand content

Story Pillars

The customer

Will Champion, in his own words

Relaxed interview framing, real conversation pacing. Not over-lit.

The product

ID.3 detail

Macro on charging port, badge, dashboard. Show the difference, do not narrate it.

The values

Climate, recycling, responsibility

Subtle; let the interview carry the theme. Avoid stock environmental B-roll.

The dealership

Alan Day relationship

Paul Tanner and Will, the handover moment, the branch environment.

Campaign Facts

Exclusive Interview-led product launch content

Featured Will Champion of Coldplay

Filmed at Alan Day Volkswagen, New Southgate

1st Edition Volkswagen ID.3

A new electric model. A recognisable customer. A story built around change.

Launching a new product, service, or model?

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