Virgin Media O2 – Bolton Lads & Girls Club Transformation

Title Productions partnered with Virgin Media O2 to create a promotional video celebrating the transformation of Bolton Lads and Girls Club, one of the UK’s oldest and most historic youth organisations. The project captured the incredible efforts of 25 volunteers who revitalised the club’s facilities, turning a simple garden tidy-up into a full-scale community-led transformation.

Our team documented the volunteers building a new benched seating area, rebuilding dugouts, laying new paving, repairing goal nets, and landscaping the grounds. Interviews with staff, volunteers, and community partners highlighted the impact of Virgin Media O2’s ‘Take Five’ volunteering initiative, which enables employees to dedicate paid leave to charitable projects. The video conveyed the energy, dedication, and lasting community impact of the project, creating an inspiring story for internal and external audiences.

Highlights:

• Documented the revitalisation of Bolton Lads & Girls Club by 25 Virgin Media O2 volunteers.
• Captured construction, landscaping, and community engagement activities.
• Included interviews with volunteers, staff and local business partners.
• Highlighted Virgin Media O2’s ‘Take Five’ initiative and corporate social responsibility.
• Produced a professional, inspiring promotional video for social media, internal communications and campaigns.