Merseytravel – Covid Social Media Campaign

Title Productions partnered with Merseytravel to create a series of short social media videos encouraging the continued use of face coverings on public transport, even after mandates had been lifted. Filmed on location across Liverpool, the campaign captured members of the public responding to the question: “Do you wear a face mask and why?” The content was designed to be casual, engaging, and widely relatable, with closely cropped shots around bus and rail stations so the videos could resonate anywhere in the UK.

The project was completed in just four days, including pre-production planning, on-location filming, and post-production. We captured B-Roll and interviews with diverse participants, ranging from public figures to ordinary residents of varying ages and ethnicities. Throughout the process, we adhered strictly to Merseytravel’s brand guidelines, planned unfamiliar locations efficiently, and ensured each clip communicated the core message clearly while remaining professional and friendly.

Highlights:

• Produced 15 short, 20-second social media videos in just four days.
• Captured a diverse range of participants and opinions across Liverpool.
• Filmed on-location at city centre transport hubs, maintaining relatability across the UK.
• Worked under tight deadlines with fast turnaround from conception to delivery.
• Ensured compliance with strict brand guidelines while keeping content casual and engaging.