Case Study: Bolton Council – Bolton Poem Campaign

Title Productions collaborated with Bolton Council to bring the Bolton Poem campaign to life, a project aimed at celebrating the town’s culture, heritage and community spirit through creative storytelling. The campaign used poetry as a medium to engage residents, spark pride and reflect on the history and diverse voices of Bolton.

Our role included filming performances, capturing community contributions and creating a visually engaging narrative that could be shared across social media, council channels and local events. We combined cinematic sequences with dynamic text graphics to enhance the poem’s rhythm and impact, ensuring that the final video resonated with audiences of all ages. The campaign successfully reinforced local identity, encouraged public participation, and highlighted the council’s commitment to celebrating the arts as a core part of community life.

Highlights:

• Filmed community performances and readings to capture authentic voices
• Used cinematic visuals and text graphics to bring the poem to life
• Designed for social media, digital platforms, and local events
• Strengthened Bolton’s cultural identity and community pride