Be Kind To My Mind with Bolton Council

Title Productions partnered with Bolton Council to promote Be Kind to My Mind, a mental health initiative, to produce a campaign video aimed at raising awareness of mental health issues and promoting supportive communities. The project focused on connecting with audiences through authentic storytelling, highlighting personal experiences and encouraging positive dialogue around mental health.

Our approach involved interviews with participants, illustrative B-roll, and creative visual sequences that conveyed the campaign’s empathetic and informative tone. We worked closely with the team to ensure the messaging was accessible, supportive and engaging, while being sensitive to the challenges discussed.

The final video successfully reached a wide audience on social media, increasing awareness, fostering community discussion, and promoting the campaign’s resources and support networks for those experiencing mental health difficulties.

Highlights

• Featured personal stories and testimonials to create emotional impact
• Combined B-roll and illustrative visuals for clarity and engagement
• Designed for social media and digital platforms to maximize reach
• Encouraged positive conversation and support around mental health