Alan Day Volkswagen: Coldplay | Will Champion

Title Productions collaborated with Alan Day Volkswagen to create a high-profile promotional video featuring Will Champion of Coldplay, blending automotive branding with celebrity engagement. The project aimed to showcase the dealership’s offerings, specifically around electronic and environmentally friendly vehicles, while creating a memorable, shareable campaign that resonated with both car enthusiasts and music fans.

Our approach included behind-the-scenes footage, interviews with Will Champion and lifestyle sequences that highlighted the excitement of the collaboration. The production captured authentic moments, balancing the brand message with the celebrity’s personality to create an engaging narrative that appealed to a wide audience.

The final video was delivered for social media, digital marketing, and dealership promotion, resulting in heightened engagement, brand awareness, and positive feedback from both the client and fans.

Highlights

• Featured exclusive interviews and behind-the-scenes footage with Will Champion
• Combined automotive branding with celebrity appeal
• Optimized for social media and digital marketing campaigns
• Boosted engagement, brand awareness, and customer interest