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International education, made visible.
Education International Student Recruitment Social Content

One week in Paris. Over 100 pieces of student-focused content.

How we built a global student recruitment content library on location at Schiller's Paris Campus.

The Challenge
International students are not choosing a course. They are choosing a city, a network, a lifestyle and a future career.

For a global education brand, the brochure is not enough. Prospective students need to see the campus, feel the city, hear from current students, and understand the multi-campus model — fast, on the platforms they actually use.
The Story We Found
Schiller's promise is global mobility. The content had to show it, not explain it.

That meant pairing campus footage with Paris itself — streets, cafés, transport, business districts — and letting current students do most of the talking. Studying abroad becomes real when prospective applicants can imagine the daily walk to class.
Our Approach
One production week in Paris. Multi-camera, multi-format, structured around the four stages of the student decision journey: awareness, consideration, confidence, conversion. The output was a library, not a film.
What We Delivered
01
100+ short-form videos
02
Student testimonial videos
03
Campus experience clips
04
Paris lifestyle content
05
Course and programme explainers
06
Faculty-led videos
07
Social-first reels
08
Paid ad variations
09
Website and landing page assets
10
FAQ videos
11
Application journey content
Story Pillars
The city
Paris as lived experience
Streets, transport, cafu00e9s, business districts, weekend culture. Not landmarks.
The campus
Where the learning happens
Classrooms, study spaces, group work, faculty interactions.
The students
Real voices, real diversity
Direct-to-camera, multilingual, multicultural u2014 including in the visual mix.
The future
Career and mobility
Internships, business scenes, alumni in roles, multi-campus moves.
Campaign Facts
100+ Videos produced
One week Production in Paris
Multi-stage content library Covering awareness through conversion

The content supports Schiller's wider positioning around cross-border education and multi-campus degrees — a growing trend in European business education with campuses in Paris, Madrid, Heidelberg and Tampa.

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