One week in Paris. Over 100 pieces of student-focused content.

International students are not choosing a course. They are choosing a city, a network, a lifestyle and a future career.

For a global education brand, the brochure is not enough. Prospective students need to see the campus, feel the city, hear from current students, and understand the multi-campus model — fast, on the platforms they actually use.

One production week in Paris. Multi-camera, multi-format, structured around the four stages of the student decision journey: awareness, consideration, confidence, conversion. The output was a library, not a film.

Schiller's promise is global mobility. The content had to show it, not explain it.

That meant pairing campus footage with Paris itself — streets, cafés, transport, business districts — and letting current students do most of the talking. Studying abroad becomes real when prospective applicants can imagine the daily walk to class.